For you geezers, this is a hilarious sign. The reference is to emos. If you don't know what emo is, see here: http://www.flickr.com/groups/48137031@N00/ http://www.youtube.com/watch?v=-6Dmg_4ZA2Y
Emos are ridiculed (and justly so, I might say) for their looks and especially their hairstyles.
Local TV stations are totally clueless: http://www.youtube.com/watch?v=p95_eF3bD1w
Be glad you don't live where there are local TV stations and local cops. (WDAZ is in North Dakota, by definition local.)
From Key West, 2008